Boutique insurance growth advisory
Considered counsel for UK insurers, brokers, MGAs and FS founders. We work on the decisions that move the book — capacity, distribution, product, and the technology underneath all three.
What we are
A boutique consultancy. Not a McKinsey, not an agency, not a contractor pool. We’re three or four senior operators working on three or four problems at a time. Most of our work is data-led; all of it is evidence-led. We say what we think, and we sign off with a name.
Services · Six things we do
We bring two or three of these to bear on most engagements. Pick the one closest to your problem and start there.
Managing general agents need balance-sheet partners; carriers need delegated underwriters who write profitably. We work both sides — matching MGA books to the right capacity providers, and helping carriers find delegated authority worth backing.
What we’d ask
What’s your loss ratio over the last three accident years, and whose risk appetite does your book actually match?
The growth lever most insurers under-invest in is the marketing stack. We audit what you have, model what you need, and rebuild the engine that compounds. Less spend on agencies; more on the technology that pays for itself.
Typical engagement
Twelve weeks. £1m budget audited and reallocated. Cost per acquisition halved by month four.
For founder-led FS businesses moving upmarket. We coach the team — and the founder — through the sales motions that work when your buyer is a board, not a broker. The shift is consultative, not pitchy. We’ll show you the difference.
What we’d ask
What’s your win rate on deals over £250k, and how often does the founder still need to be in the room?
Direct, broker, MGA, embedded, partnership. Five viable models in UK general insurance; most insurers commit fully to one and play at three. We help you pick which to double down on, which to retire, and which to test.
What we’d ask
If you had to bet seventy per cent of distribution spend on one channel for the next three years, which would it be?
For brokers and intermediaries building proposition. We assess the products on offer, source from the wider market — including specialty MGAs others won’t touch — and benchmark on price, coverage, and service.
Typical engagement
Eight weeks. Twenty-two products evaluated across four lines. Three new carriers added to panel.
Three levers: retention, cross-sell, and commission mix. Most brokers can lift revenue eight to fifteen per cent over twelve months without writing a single new policy. We model where your specific gain sits — then help you go after it.
Typical engagement
Twelve weeks. £14m revenue base. Eleven per cent lift identified; seven per cent realised by month six.
Data · Products we run
The same data work that powers our engagements, packaged. Search the market, map the companies next to your target, and pull enriched UK company intelligence.
Find the companies next to the one you know — by market, ownership, distribution and risk profile. A live search over our enriched UK company data.
Open the toolStep inside the data. An immersive exploration environment built for the Meta Quest — walk the company graph and see the market in three dimensions.
Enter the environmentThe next data product is being built from live engagement work. Reserved for release later this year.
Coming soonHow we work
01 · WK 1–3
Read the data. Talk to the team. Read the market. Name the finding.
02 · WK 4–8
Build the corrected model with your team. Not a black-box deliverable — a transferable one.
03 · WK 9–12
Phased rollout with monitoring. Board update at week twelve with realised lift.
Who this is for
Global personal lines partnership insurers.
How do you land a whale that doesn't even know they are in the market.
Commercial broker groups, £5m–£50m revenue.
Where retention is healthy but placement, cross-sell and commission mix are leaving money on the table.
Specialty MGAs.
Either looking for new capacity, or sitting on a book the carrier wants to step away from.
UK insuretech founders building distribution.
Past product-market fit, moving from broker-led growth to enterprise sales — and finding it’s a different motion.
In their words
“They told us in week three what our marcom team had been circling for a year. Then they showed us how to fix it without rebuilding the stack.”
— CEO, UK personal lines insurer
Worth a conversation
A sixty-minute working session, on us. We’ll walk you through what we’d want to see — and what we think your team already knows but hasn’t shown the board yet. No deck. No follow-up unless there’s a reason.